Prince Melvin <br/><br/>
Consumer research for management decisions 
Prince Melvin 
 - NY  Wiley            1982 
 - xiii,210p  cm. 
 - Ronald Series on Marketing Management .
<br/><br/> Appendix:  P198-201 
<br/><br/><label>ISBN: </label>0471097152 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption Economics
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), M2