TY  - BOOK
AU  - Holloway Robert J
AU  -  Hancock Robert S
TI  - Environment of marketing management:  Selections f   
T2  - Wiley Marketing Series
SN  - 047140716X
U1  - X:51-8, L4 
PY  - 1974///
CY  - NY
PB  - Wiley          
KW  - Marketing
N1  - Published Previously as Environment of Marketing Behaviour
ER  -