Dalrymple Dougles J <br/><br/>
Marketing management   Text and cases    
Dalrymple Dougles J; Parsons Leonard J 
 - NY  Wiley            1976 
 - ix, 641p  cm. 
 - Wiley Hamilton Series in Marketing. Ed by David a Aaker .
<br/><br/> Appendix chapterwise 
<br/><br/><label>ISBN: </label>0471191302 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L6