Mossman Frank II <br/><br/>
Financial dimensions of marketing management 
Mossman Frank II 
 - NY  Wiley            1978 
 - xviii, 170p  cm. 
 - Series on Marketing Management. Ed by Fredrick E Webster .
<br/><br/> Appendix p 144-62 
<br/><br/><label>ISBN: </label>0471033766 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8D, L8