TY  - BOOK
AU  - Mossman Frank II
TI  - Financial dimensions of marketing management
T2  - Series on Marketing Management. Ed by Fredrick E Webster
SN  - 0471033766
U1  - X:51-8D, L8 
PY  - 1978///
CY  - NY
PB  - Wiley          
KW  - Marketing
N1  - Appendix p 144-62
ER  -