TY  - BOOK
AU  - Brown Stephen W
AU  -  Fizek Raymond P
TI  - Marketing theory:  Distinguished contributions   
T2  - Theories in Marketing Series
SN  - 0471890855
U1  - X:51, M4 
PY  - 1984///
CY  - NY
PB  - Wiley          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -