Semenik Richard J <br/><br/>
Principles of marketing    A global perspective    
Semenik Richard J; Bamossy Gary J 
 - Ohio  South-Western            1993 
 - xxii, 627p  cm. 
<br/><br/><label>ISBN: </label>0538817143 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, N3