TY  - BOOK
AU  - Semenik Richard J
AU  -  Bamossy Gary J
TI  - Principles of marketing :  A global perspective   
SN  - 0538817143
U1  - X:51-8, N3 
PY  - 1993///
CY  - Ohio
PB  - South-Western          
KW  - Marketing
ER  -