TY  - BOOK
AU  - Lorenz Chrisotopher
TI  - Design dimension :  strategy and the challenge of g   
SN  - 0631137475
U1  - X:511, M6 
PY  - 1986///
CY  - Oxford
PB  - Basil Blackwell         
KW  - Marketing Survey
N1  - Bibliography p 156-58
ER  -