DeChernatony Leslie <br/><br/>
From brand vision to brand evaluation    The strategic process to growing and strengthening brands    
DeChernatony Leslie 
 - 2 
 - Oxford  Butterworth Heinemann           2006 
 - xviii, 318p  cm. 
<br/><br/><label>ISBN: </label>9780750667494  361.25 
<br/><br/><label>Source: </label> 1244, 28/03/2009, Capital Books Private Limited.  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:511, P6