TY  - BOOK
AU  - DINESH KUMAR
TI  - Marketing channels
SN  - 9780198077091
U1  - X:51-8, Q2 
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press        
KW  - Commerce
N1  - Glossary: p 391-394; Bibliography chapterwise
ER  -