LEE Kiefer <br/><br/>
Global marketing management   Changes, new challenges, and strategies.    
LEE Kiefer; CARTER Steve 
 - 3rd. 
 - Oxford  Oxford University Press          2012 
 - xxv,578p.  cm. 
<br/><br/><label>ISBN: </label>9780199668724  467.5 
<br/><br/><label>Source: </label> 1040, 17/03/2015, Pranami Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8.1, Q2/TD