PERCY Larry <br/><br/>
Strategic advertising management. 
PERCY Larry; ROSENBAUM-ELLIOTT Richard 
 - 4th. 
 - Oxford  Oxford University Press          2012 
 - xxiii,389p.  cm. 
<br/><br/><label>ISBN: </label>9780199605583  1870 
<br/><br/><label>Source: </label> 1048, 17/03/2015, Pranami Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513-8, Q2