TY  - BOOK
AU  - MAHESWARAN Durairaj
AU  -  PULIYEL Thomas
TI  - Understanding Indian consumers
SN  - 9780199479627
U1  - X:1.2, Q8/TD 
PY  - 2018///
CY  - Oxford
PB  - Oxford University Press        
KW  - Commerce
N1  - Bibliography chapterwise
ER  -