MAHESWARAN Durairaj Understanding Indian consumers MAHESWARAN Durairaj; PULIYEL Thomas - Oxford Oxford University Press 2018 - x,293p cm. - Routledge Studies in the History of Economics . Bibliography: p 207-222 ISBN: 9780199479627 599.00 Source: 1690, 12/03/2018, Dhanraj Book House General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:1.2, Q8/TD