TY  - BOOK
AU  - Jefkins Frank
TI  - Advertisement writing
SN  - 0 7121 0138 1
U1  - X:513, L6 
PY  - 1976///
CY  - Plymouth
PB  - Macdonald and Evans        
KW  - Advertising
N1  - Appendix: p 237-238
ER  -