TY  - BOOK
AU  - Frain John
TI  - Introduction to marketing
SN  - 0 7121 09595
U1  - X:51, M1 
PY  - 1981///
CY  - Plymouth
PB  - Macdonald and Evans        
KW  - Marketing
N1  - Bibliography chapterwise & p 231-34
ER  -