Cook Victor J and others <br/><br/>
Readings in marketing strategy 
Cook Victor J and others 
 - 2 
 - Redwood  City Scientific Press          1989 
 - x, 380p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0894261398 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M9