TY  - BOOK
AU  - Norris James S
TI  - Advertising
SN  - 0876924798
U1  - X:513.73.N7, L7;M4 
PY  - 1984///
CY  - Reston
PB  - Reston Publishing Company        
KW  - Advertising
N1  - Glossary: p 461-478
ER  -