TY  - BOOK
AU  - Mellott Douglas W
TI  - Marketing:  Principles and practices   
SN  - 0879094559
U1  - X:51, L8 
PY  - 1978///
CY  - Roston
PB  - Roston Publishing Co.        
KW  - Marketing
N1  - Glossary: p 392-412
ER  -