TY  - BOOK
AU  - Peterson Robin
TI  - Marketing:  A contemporary introduction   
T2  - Wiley/ Hmailton Series in Marketing. Ed. by Dvaid A Aaker
SN  - 0471683310
U1  - X:51, L7 
PY  - 1977///
CY  - Santa
PB  - Barbara Wiley         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -