TY  - BOOK
AU  - Temporal Paul
TI  - Advanced brand management:  Managing brands in a changing world   
SN  - 9780470824498
U1  - X:511-8, Q0 
PY  - 2010///
CY  - Singapore
PB  - John Wiley         
KW  - Commerce
N1  - Appendix 321-37 P
ER  -