Kinnear Thomas C Marketing research An applied approach Kinnear Thomas C; Taylor James R - 3 - Singapore McGraw Hill 1987 - 718p. cm. - McGraw Hill Series in Marketing . ISBN: 0070347484 Source: 33731, 10/09/1987, IBD General Book Subjects--Topical Terms: Marketing Dewey Class. No.: X:51b4, M7