TY  - BOOK
AU  - Kinnear Thomas C
AU  -  Taylor James R
TI  - Marketing research: An applied approach   
T2  - McGraw Hill Series in Marketing
SN  - 0070347484
U1  - X:51b4, M7 
PY  - 1987///
CY  - Singapore
PB  - McGraw Hill         
KW  - Marketing
ER  -