TY  - BOOK
AU  - Day Ralph L Ed.
AU  -  Parsons Leonard J Ed.
TI  - Marketing models:  Quantitative applications   
T2  - Intext Series in Marketing. Ed by Ralph L Day. Marketing models : Quantitative and Behavioral. Ed by Ralph L Day
SN  - 0700223177
U1  - X:51(B), K4;L1 
PY  - 1971///
CY  - Sorenten
PB  - Intext          
KW  - Marketing IRT Mathematics
N1  - Bibliography at the end of each chapter; Published Previously
ER  -