TY  - BOOK
AU  - Peter J Paul
AU  -  Donnelly James H
TI  - Marketing management :  Knowledge and skills  text,  
SN  - 0256030731
U1  - X:51-8, M6 
PY  - 1986///
CY  - Texas
PB  - Business Publications         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -