TY  - BOOK
AU  - Peterson Robert A
TI  - Marketing research
SN  - 0256037116
U1  - X:51b4, M2;M8 
PY  - 1988///
CY  - Texas
PB  - Business Publications         
KW  - Marketing
N1  - Bibliography chapterwise; Appendix P 559-67
ER  -