TY  - BOOK
AU  - Stewart Margaret J, and others
TI  - Marketing:  A global perspective   
SN  - 0471796158
U1  - X:51.1.N9, N1 
PY  - 1991///
CY  - Toronto
PB  - John Wiley         
KW  - Marketing
N1  - Glossary: p 422-432
ER  -