TY  - BOOK
AU  - OSWALD Laura R
TI  - Creating Value:  Theory and practice of marketing semiotics research   
SN  - 9780199657278
U1  - X:51, Q5 
PY  - 2015///
CY  - UK
PB  - Oxford University Press        
N1  - Glossary: p 402-404
ER  -