Gates Roger Marketing research essentials Gates Roger; Mcdaniel Car - Ed 3 - UK South Western College 2001 - xxiv, 489p cm. Appendix: P 481-89 ISBN: 0324023170 Source: 9887, 13/09/2001, SBD General Book Subjects--Topical Terms: EconomicsMarketing Dewey Class. No.: X:51b4, P1