TY  - BOOK
AU  - Gates Roger
AU  -  Mcdaniel Car
TI  - Marketing research essentials
SN  - 0324023170
U1  - X:51b4, P1 
PY  - 2001///
CY  - UK
PB  - South Western College        
KW  -  Economics
KW  - Marketing
N1  - Appendix: P 481-89
ER  -