TY  - BOOK
AU  - Sheth Jagdish N
AU  -  Wright Peter L
TI  - Marketing analysis for societal problems
T2  - Marketing Symposium Series
U1  - X:51:(Y), L4 
PY  - 1974///
CY  - Urbana
PB  - University of Illionois        
KW  - Marketing
N1  - Bibliography chapterwise
ER  -