TY  - BOOK
AU  - Fowles Jib
TI  - Mass advertising as a social forecast:  A method fo   
SN  - 0837185955
U1  - X:513-89Q1, L6 
PY  - 1976///
CY  - Westport
PB  - Green-wood          
KW  - Advertising
N1  - Bibliography: p 127-149; Appendix: p 121-126
ER  -