Jacoby Jacob <br/><br/>
Brand loyalty    Measurement and management    

 -  1978 
 - 157p  cm. 
<br/><br/><label>ISBN: </label>0471028452 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L8