TY  - BOOK
AU  - Lazo Hector
AU  -  Corbin Arnold
TI  - Management in marketing :  Text and Cases
T2  - McGraw-Hill series in Marketing and Advertiisng
U1  - "X:51-8, K1/TD" 
PY  - 1961///
CY  - NY
PB  - Mcgraw-Hill       
KW  - Marketing
N1  - Appendix p 641-43
ER  -