TY  - BOOK
AU  - Jefkins Frank
TI  - "Dictionary of marketing, advertising and public re"
U1  - "X:51-3N9K, L7;M3/RR" 
PY  - 1983///
CY  - London
PB  - International Text book     
KW  - Marketing
N1  - Published Previously as Dictionary of marketing and communiation
ER  -