Ferber Robert Ed. <br/><br/>
Handbook of marketing research 

 - NY  McGraw Hill        1974 
 - "xvii,1073p"  cm. 
<br/><br/> Bibliography at the end of each chapter 
<br/><br/><label>ISBN: </label>0070204624 
<br/><br/><label>Standard No.: </label>69161 
<br/><br/><label>Source: </label> Reference Collections 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>"X:51b4, L4/RR"