TY  - BOOK
AU  - Ferber Robert Ed.
TI  - Handbook of marketing research
SN  - 0070204624
U1  - "X:51b4, L4/RR" 
PY  - 1974///
CY  - NY
PB  - McGraw Hill      
KW  - Marketing
N1  - Bibliography at the end of each chapter
ER  -