Berg Thomas L <br/><br/>
Mismarketing    Case histories of marketing misfire 
Berg Thomas L 
 - NY  Double-day         1971 
 - "viii, 264p"  cm. 
<br/><br/> Appendix  p243-49 
<br/><br/><label>Standard No.: </label>71804 
<br/><br/><label>Source: </label> Reference Collections 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>"X:51-8y773.N7, L1"