TY  - BOOK
AU  - Berg Thomas L
TI  - Mismarketing :  Case histories of marketing misfire
U1  - "X:51-8y773.N7, L1" 
PY  - 1971///
CY  - NY
PB  - Double-day       
KW  - Marketing
N1  - Appendix  p243-49
ER  -