TY  - BOOK
AU  - Jain Reetika
TI  - Consumer ethocentrism- A study of its antecedents and consequences
T2  - "University of Delhi, Commerce (Deptt. of-), Dissertation"
U1  - "X:1:(Y73), P9/TH" 
PY  - 2009///
CY  - Delhi
PB  - University of Delhi     
N1  - Bibliography: P 79-88
ER  -