TY  - BOOK
AU  - Lazo Hector
AU  -  Corbin Arnold
TI  - Management in marketing
U1  - "X:51-8, K1" 
PY  - 1961///
CY  - London
PB  - New york      
N1  - Bibliography: P 157-65; Glossary: P 143-44
ER  -