Ryans John K World marketing A multi national approach Ryans John K; Baker James C - New York Wiey USA 1967 - "xi, 391p" cm. - Wiley Marketing Series Ed by William Lazer . Bibliography at the end of each chapter; Appendix: p 390-91 Standard No.: 72289 Source: Textbook Subjects--Topical Terms: Marketing Dewey Class. No.: "X:51, K7;2"