TY  - BOOK
AU  - Ryans John K
AU  -  Baker James C
TI  - World marketing:  A multi national approach
T2  - Wiley Marketing Series Ed by William Lazer
U1  - "X:51, K7;2" 
PY  - 1967///
CY  - New
PB  - York Wiey USA     
KW  - Marketing
N1  - Bibliography at the end of each chapter; Appendix: p 390-91
ER  -