TY  - BOOK
AU  - Montgomery David B
AU  -  Urban Glen L
TI  - Management science in marketing
T2  - Prentice-Hall International Series in Management. 1969
U1  - "X:51-8, K9/TD3" 
PY  - 1969///
CY  - New
PB  - Jersey Prentice-Hall USA     
KW  - Marketing
ER  -