TY  - BOOK
AU  - "Rewoldt Stewart H, and others"
TI  - Introduction to marketing management :  Text and cases
SN  - 0256019282
U1  - "X:51-8, K9;L7/TD3" 
PY  - 1977///
CY  - Illinois
PB  - Richard D Irwin     
KW  - Marketing
ER  -