TY  - BOOK
AU  - Mullick N H
AU  -  Khan Mohd. Altaf
TI  - Global trends in service marketing
SN  - 9788190849999
U1  - "X9(Y):51, Q1" 
PY  - 2011///
CY  - New
PB  - Delhi Enkay Publishing     
KW  - Commerce
N1  - Bibliography: P 274-78
ER  -