GROSSMAN Gene M <br/><br/>
Informative advertising and differentiated products 
GROSSMAN Gene M; SHAPIRO Carl 
 -  1984 
<br/><br/><label>Standard No.: </label>149345 
<br/><br/><label>Source: </label> Textbook 
<br/><br/><label>Dewey Class. No.: </label>"X, M4/TD"