TY  - BOOK
AU  - KOTLER Philip
TI  - Legends in marketing. 9 Vols
SN  - 9788132105190
U1  - "X:51b4, Q2.1-.9/RR" 
PY  - 2012///
CY  - New
PB  - "Delhi, Sage,      "
KW  - Commerce
N1  - Appendix: p 151-60
ER  -