TY  - BOOK
AU  - Taylor Bernard
AU  -  Wills Gordon Ed.
TI  - Long range planning for marketing and diversificat
SN  - 0 258 96778 1
U1  - "X:51-75, L1" 
PY  - 1971///
CY  - London
PB  - Bradford University Press     
KW  - Marketing
N1  - Bibliography at the end of each chapter; Appendix p 449-58
ER  -